Gillette is expanding its partnership with McLaren Mercedes, one of the most prestigious and successful teams in F1 history, with the ad campaign – Precision Engineering.

A photo from the campaign shows the razor on top of the car – so viewers can compare the pair’s sleek lines. Further comparing the two, Gillette ushered in the era of modern shaving while McLaren pioneered the first carbon fibre chassis in Formula 1 – introducing advanced electronic systems, which led to decades of ground-breaking achievements on the track.

In addition to print ads, the new marketing campaign will include television, digital, PR and In-store programs. The campaign will feature McLaren Mercedes F1 drivers Jenson Button and Kevin Magnussen.

Eric Boullier, Racing Director at McLaren Mercedes, said:

“Gillette is synonymous with precision engineering and with innovation. These are values we hold dear at McLaren as we strive to deliver world beating performance. The fact that a global brand, of the stature of Gillette, has chosen to engage in a major multi-national partnership with McLaren Mercedes is also a reflection of the strength of our brand and our ability to reach millions of avid motorsport fans around the world.”

Hossam Ashour, Gillette’s shave care vice president, for Europe, the Middle East and Africa, added:

“For more than 40 years McLaren has innovated in superior engineering and performance. This makes them the ideal partner to demonstrate our belief in the importance of the precision when it comes to shaving.”